Shop by Collection

Link to your individual collections by creating a new linklist in the Navigation section of the admin.

You can then have it appear here by choosing your new linklist under Customize Theme / Sidebar.

WIIFM

Hi team,

Take a look at this great post from Alan See about "What's In It for Me?", popularly known as WIIFM.

You have to have this one-sentence answer ready to go at all times.