Has content marketing replaced the sales call? We disagree because we've never seen a senior level exec call in and purchase after a content marketing piece.
Take a read here from the team at V3B.
Their data is valid though - customers are 70%+ through the sales cycle before they call you.
The solution is that you need to call THEM. And then provide that steady stream of content on the backend to make sure they call you when the time comes.
What are your thoughts?